commercialization — Commercial Roadmap

Del beta de founders al negocio operando: precio, tiendas, marketing, legal, B2B.

Pricing & payments

• Model (decided): €4.99/mo standard + employer-paid tier. No free tier on the pricing page.
• Build: Stripe (web) and/or RevenueCat (in-app) → entitlements → real MRR/churn feeding the admin console (unlocks G3 tracker).

Distribution

• Now: PWA at m.nutrisynccollective.com (zero store friction — footer QR funnel from the marketing site).
• Next: Apple Organization enrollment → TestFlight beta cohort → App Store listing (assets, screenshots, review copy). Google Play company account → internal testing → production. Staged rollouts, crash-gated.

Marketing readiness

• Marketing video for the site (pending founders).
• 14-language experience: 7 live; remaining packs after EN copy sign-off (MT-first → native review).
• Newsletter: choose provider (Resend/Mailchimp) under company account; GDPR consent checkbox already live on the waitlist form.
• Waitlist nurturing: 140+ signups counted live; auto-convert to onboarding (F5) when access opens.

Legal (gates commercial launch)

Lawyer-reviewed Privacy (draft ready, ES/EN) + Terms (to draft) → publish + wire footer/app links (F17) · DPIA + registro de tratamientos · consent service (granular scopes) before wearables/community data expands.

B2B / employer motion

Employer-paid tier as the wedge · investor/business-case room already gated for diligence · pilot playbook: employer cohort onboarding, aggregate (non-PII) wellness reporting from the existing admin-KPI pattern.

Metrics that matter (admin console)

Activation (signup→onboarded), D1/D7/D30 retention, logging streak health, waitlist→user conversion, MRR/churn (post-payments), employer seats. KPI plumbing exists; targets to be set with founders.