Illustrative sample data · wires to analytics (backlog G2)
As of 1 Jul 2026
Total users
12,480
▲ 18% MoM
Premium subscribers
1,248
▲ 10.0% conversion
MRR
€7,475
▲ 14% MoM
Churn (monthly)
4.2%
▲ 0.3pp
Access (last 7 days)
DAU
3,210
WAU
8,940
MAU
11,200
Daily active users · Mon–Sun
Subscriptions
Premium €5.99/mo — 1,248 (10%)
Free — 11,232 (90%)
ARPU €8 · CAC €15 · LTV €24.03
Growth — real actuals (live)
Registered users
—
Waitlist
—
Waitlist → users
—
Conversion
—
New users / month Waitlist signups / month
Live from Supabase (admin_growth) · last 12 months · admin sign-in required.
Model assumptions — editable (saved on this device)
Month
Users
Premium
MRR
Projection = current real user total compounded by your assumptions, 12 months forward. Plan reference: Y1 2,634 paying · €74,772 revenue (Realistic Aug-2026).
Business case tracking — rebuilt model · Conservative scenario (€)
Revenue Cost Profit
Year
Users
Revenue
Cost
Profit
Source: NUTRISYNC_financial_model_rebuilt.xlsx (Summary). Conservative case is loss-making during build, funded by seed + Series A; deck (prior) Conservative showed €902K / 15.5K users by Y3.